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Peterson, Robert A.; Kozmetsky, George; Albaum, Gerald - In: Business horizons 29 (1986) 1, pp. 10-14

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Peterson, Robert A.; Albaum, Gerald; Kozmetsky, George - 1990

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Rogers, Mary Margaret; Peterson, Robert A.; Albaum, Gerald - In: International journal of management and marketing … 6 (2013) 1, pp. 1-14

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Albaum, Gerald; Peterson, Robert A. - In: The marketing review 11 (2011) 4, pp. 347-361

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Peterson, Robert A. - 1990 - 1. publ.

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Albaum, Gerald; Strandskov, Jesper; Duerr, Edwin - 2001 - 3. Aufl., [Nachdr.]

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