A meta-analysis of effect sizes in consumer behavior experiments
Year of publication: |
2007
|
---|---|
Authors: | Peterson, Robert A. ; Albaum, Gerald S. ; Beltramini, Richard F. |
Published in: |
Fundamentals of marketing research ; Vol. 4. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 163-174
|
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Experiment | Meta-Analyse | Meta-analysis |
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