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Marktforschung
23
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English
129
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Peterson, Robert A.
140
Albaum, Gerald
94
Albaum, Gerald S.
39
Kerin, Roger A.
20
Crittenden, Victoria Lynn
17
Evangelista, Felicitas
14
Poon, Patrick
13
Smith, Scott M.
13
Mahajan, Vijay
8
Wiley, James B.
8
Crittenden, Victoria L.
7
Duerr, Edwin
7
Roster, Catherine A.
7
Shoham, Aviv
7
Strandskov, Jesper
7
Han, Vallen
6
Kozmetsky, George
6
Thirkell, Peter
6
Hanna, Richard C.
5
Wiley, James
5
Best, Roger
4
Brown, Steven P.
4
Herche, Joel
4
Rogers, Robert D.
4
Villarreal, Ricardo
4
Yu, Julie
4
Yu, Julie H.
4
Balasubramanian, Sridhar
3
Crittenden, Victoria
3
Jeong, Jaeseok
3
Kim, Yeolib
3
Merunka, Dwight
3
Rogers, Mary Margaret
3
Roster, Catherine
3
Wolfe, Harry Deane
3
Baker, Kenneth G.
2
Chin, Wynne W.
2
Coughlan, Anne T.
2
Evangelista, Felicitas U.
2
Golden, Linda L.
2
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Journal of business research : JBR
11
AMS review : official publication of the Academy of Marketing Science
10
Journal of Business Research
10
Journal of global marketing
9
Journal of the Academy of Marketing Science
9
Journal of marketing theory and practice
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
Business horizons
6
Journal of marketing research : JMR
5
Business Horizons
4
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
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4
Journal of marketing education : JME
4
Asia Pacific Journal of Marketing and Logistics
3
Asia Pacific journal of marketing and logistics
3
International Marketing Review
3
Journal of retailing
3
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3
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3
The marketing review
3
Always learning
2
International journal of management and marketing research : IJMMR
2
Journal of Consumer Marketing
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of euromarketing
2
Journal of international marketing
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of teaching in international business
2
Journal of the Market Research Society : JMRS
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Management Science
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Monograph series / American Marketing Association
2
Qualitative market research : an international journal
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
122
OLC EcoSci
67
RePEc
29
USB Cologne (EcoSocSci)
23
Other ZBW resources
12
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211
Response construction in consumer behavior research
Peterson, Robert A.
- In:
Journal of business research : JBR
58
(
2005
)
3
,
pp. 348-353
Persistent link: https://www.econbiz.de/10006714083
Saved in:
212
Introduction: Special Issue on Selections from the International Research Seminar on Marketing Communications and Consumer Behavior
Jolibert, Alain J.P.
;
Peterson, Robert A.
;
Strazzieri, Alain
- In:
Journal of business research : JBR
37
(
1996
)
2
,
pp. 85-86
Persistent link: https://www.econbiz.de/10006739503
Saved in:
213
On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis
Peterson, Robert A.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
3
,
pp. 450-461
Persistent link: https://www.econbiz.de/10006656185
Saved in:
214
A Meta-analysis of Cronbach's Coefficient Alpha
Peterson, Robert A.
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
2
,
pp. 381
Persistent link: https://www.econbiz.de/10006684199
Saved in:
215
Customer Base Analysis: An Industrial Purchase Process Application
Schmittlein, David C.
;
Peterson, Robert A.
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
1
,
pp. 41-67
Persistent link: https://www.econbiz.de/10006942095
Saved in:
216
The cheating culture: A global societal phenomenon
Crittenden, Victoria L.
;
Hanna, Richard C.
;
Peterson, …
- In:
Business horizons
52
(
2009
)
4
,
pp. 337-346
Persistent link: https://www.econbiz.de/10008262193
Saved in:
217
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-691
Persistent link: https://www.econbiz.de/10008710922
Saved in:
218
Editorial: The AMS review
Crittenden, Victoria
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010082234
Saved in:
219
Ruminations about making a theoretical contribution
Crittenden, Victoria
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
2
,
pp. 67-71
Persistent link: https://www.econbiz.de/10010082240
Saved in:
220
On the impactfulness of theory and review articles
Peterson, Robert A.
;
Crittenden, Victoria L.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10010082252
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