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Marketing management : a quarterly business management publication of the American Marketing Association
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The purpose of market testing
Achenbaum, Alvin A.
- In:
Proceedings of the ... National Conference of the …
47
(
1964
),
pp. 575-587
Persistent link: https://www.econbiz.de/10003462989
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On - air vs. in - home testing of TV commercials
Achenbaum, Alvin A.
;
Haley, Russel I.
;
Gatty, Ronald
- In:
Journal of advertising research
7
(
1967
)
4
,
pp. 15-19
Persistent link: https://www.econbiz.de/10001819422
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CLOSING WORDS - Retail Stores, Not E-Commerce, Will Dominate
Achenbaum, Alvin A.
- In:
Marketing management : a quarterly business management …
8
(
1999
)
4
,
pp. 64
Persistent link: https://www.econbiz.de/10007244059
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