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The development of brand-related attitudes, skills, and knowledge in children
Diamond, Steven Leonard - 1977
Persistent link: https://www.econbiz.de/10002059357
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A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.; Sen, Subrata K. - In: Management science : journal of the Institute of … 21 (1975) 6, pp. 682-696
Persistent link: https://www.econbiz.de/10001920423
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Situational and brand attitude models of consumer choice behavior for soft drinks and beer
Bearden, William Owen - 1975
Persistent link: https://www.econbiz.de/10001881866
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Correlates of brand loyality : some positive results
Carman, James M. - In: Journal of marketing research : JMR 7 (1970) 1, pp. 67-76
Persistent link: https://www.econbiz.de/10001978008
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The Black consumer : dimensions of behavior and strategy
Joyce, George (compiler); Govoni, Norman A. P. (contributor) - 1971 - [1st ed.]
Persistent link: https://www.econbiz.de/10000548120
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Advertising in America : the consumer view
Bauer, Raymond Augustine; Greyser, Stephen A. - 1968
Persistent link: https://www.econbiz.de/10000655505
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243
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Advertising, the matchmaker
Anand, Bharat N.; Shachar, Ron - In: The Rand journal of economics 42 (2011) 2, pp. 205-245
Persistent link: https://www.econbiz.de/10009237513
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Marketing management and administrative action
Britt, Steuart Henderson (contributor);  … - 1973 - 3. ed
Persistent link: https://www.econbiz.de/10002306971