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41
The development of brand-related attitudes, skills, and knowledge in children
Diamond, Steven Leonard
-
1977
Persistent link: https://www.econbiz.de/10002059357
Saved in:
42
A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Management science : journal of the Institute of …
21
(
1975
)
6
,
pp. 682-696
Persistent link: https://www.econbiz.de/10001920423
Saved in:
43
Situational and brand attitude models of consumer choice behavior for soft drinks and beer
Bearden, William Owen
-
1975
Persistent link: https://www.econbiz.de/10001881866
Saved in:
44
Correlates of brand loyality : some positive results
Carman, James M.
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 67-76
Persistent link: https://www.econbiz.de/10001978008
Saved in:
45
The Black consumer : dimensions of behavior and strategy
Joyce, George
(
compiler
);
Govoni, Norman A. P.
(
contributor
)
-
1971
-
[1st ed.]
Persistent link: https://www.econbiz.de/10000548120
Saved in:
46
Advertising in America : the consumer view
Bauer, Raymond Augustine
;
Greyser, Stephen A.
-
1968
Persistent link: https://www.econbiz.de/10000655505
Saved in:
47
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
48
The information seekers an international study of consumer information advertising image
Thorelli, Hans B.
;
Becker, Helmut
;
Engledow, Jack
-
1975
Persistent link: https://www.econbiz.de/10000042243
Saved in:
49
Advertising, the matchmaker
Anand, Bharat N.
;
Shachar, Ron
- In:
The Rand journal of economics
42
(
2011
)
2
,
pp. 205-245
Persistent link: https://www.econbiz.de/10009237513
Saved in:
50
Marketing management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1973
-
3. ed
Persistent link: https://www.econbiz.de/10002306971
Saved in:
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