Purpose – The purpose of this article is to develop an alternative approach to researching the impact of culture on relationship creation and network formation in Asian markets. Design/methodology/approach – A conceptual approach is taken. Findings – The paper has argued that in Asian...

Purpose – The purpose of this paper is to examine qualitative issues involved in conducting research at the base of the pyramid (BOP). The paper reports on the differences between anticipated issues and the actual issues encountered in the conduct of research at the BOP in Zimbabwe....

Purpose This article investigates the relationship between entrepreneurship and ethics under extreme poverty conditions to unearth context-specific nuances faced by entrepreneurs in these conditions. Design/methodology/approach A qualitative case study, research method approach was used to...

Purpose – The purpose of this paper is to examine base of pyramid (BOP) customer perceptions on the importance of branding as a purchase driver and to investigate firms' marketing programs used to manage brands at the BOP. Design/methodology/approach – Qualitative data collection methods...

Purpose: The purpose of this paper is to review existing literature at the intersection of resilience and entrepreneurship. It identifies six scholarly conversations, each of which draws on distinct notions of resilience and entrepreneurship. Based on those conversations, shortcomings in the...

Few studies have examined the relationship between inter-industry, inter-corporate ownership (ICO) patterns and inter-industry resource exchange patterns. Using data from Statistics Canada, this paper reveals a positive association between the degree of ICO linkages and the degree of...

Purpose – To test the hypothesis of increased specialisation during the 1980s in the aggregate pattern of intercorporate ownership in the Canadian economy.Design/methodology/approach – The network of ownership between enterprises and subsidiaries is characterised for the period 1976-1995...

This paper reports the findings of a study, which employed a contingency, export-entrepreneurial approach to investigate the critical influences on export venture creation among a sample of Nigerian small firms. Responding to the repeated calls in the literature for multi-disciplinary research...

Purpose: Research has reliably demonstrated that decision-makers, especially expert ones, use heuristics to make decisions under uncertainty. However, whether decision-makers with little or no experience also do, and if so, how? is unknown. This research addresses this issue in the marketing...