Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Research issues at the boundar...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Theorie
50
Theory
50
Innovation
23
Marketing management
20
Marketingmanagement
20
USA
16
United States
16
Consumer behaviour
15
Konsumentenverhalten
15
Wettbewerb
14
Competition
13
Innovationsmanagement
12
Strategic management
12
Strategisches Management
12
Produktentwicklung
11
Innovation management
10
Marketing
10
New product development
10
Preisdifferenzierung
10
Price discrimination
10
Innovation diffusion
9
Innovationsdiffusion
9
Product differentiation
9
Produktdifferenzierung
9
Brand
8
Markenartikel
8
Market entry
8
Markteintritt
8
Dauerhafte Konsumgüter
7
Durable goods
7
Nachhaltigkeit
7
Sustainability
7
Welt
7
World
7
Distribution channel
6
Economic growth
6
Estimation
6
Game theory
6
Preismanagement
6
Pricing strategy
6
more ...
less ...
Online availability
All
Undetermined
36
Free
21
Type of publication
All
Book / Working Paper
115
Article
108
Type of publication (narrower categories)
All
Working Paper
66
Arbeitspapier
65
Graue Literatur
49
Non-commercial literature
49
Article in journal
36
Aufsatz in Zeitschrift
36
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Bibliografie
1
Book review
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Rezension
1
research-article
1
review-article
1
more ...
less ...
Language
All
English
155
Undetermined
67
French
1
Author
All
Soberman, David A.
80
Gatignon, Hubert A.
67
Gatignon, Hubert
46
Soberman, David
35
Anderson, Erin
13
Iyer, Ganesh
13
Robertson, Thomas S.
11
Parker, Philip M.
10
Bowman, Douglas
8
Pazgal, Amit I.
8
Coughlan, Anne T.
7
Gotteland, David
7
Haon, Christophe
7
Xiang, Yi
7
Autrey, Romana L.
6
Banerjee, Sumitro
6
Bova, Francesco
6
Kalra, Ajay
6
Anderson, Philip
5
Christen, Markus
5
Thomadsen, Raphael
5
Tushman, Michael L.
5
Gatignon, H.
4
Pazgal, Amit
4
Sadoulet, Loi͏̈c
4
Smith, Wendy
4
Eliashberg, Jehoshua
3
Vanden Abeele, Pierre
3
Bell, David
2
Desai, Preyas S.
2
Gatignon, Aline
2
Goldenberg, Jacob
2
Hunter, Mark Lee
2
Lajos, Joseph
2
Le Nagard, Emmanuelle
2
Lecocq, Xavier
2
Libai, Barak
2
Lilien, Gary
2
Moorthy, Sridhar
2
Muller, Eitan
2
more ...
less ...
Institution
All
INSEAD
9
INSEAD-Wharton Alliance Center for Global Research & Development
2
Berkeley Electronic Press
1
European School of Management and Technology (ESMT)
1
Published in...
All
Faculty & research / Insead : working paper series
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Marketing Science
9
R&D / INSEAD / INSEAD
8
Journal of marketing
7
Journal of marketing research : JMR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
5
SAGE library in business and management
5
INSEAD Working Paper
3
Management Science
3
AMS review : official publication of the Academy of Marketing Science
2
California management review : CMR
2
Handbook of new institutional economics
2
International journal of industrial organization
2
Marketing Letters
2
SpringerLink / Bücher
2
The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses
2
Working paper / European Institute for Advanced Studies in Management
2
Corporate reputation review : an international journal
1
ESMT Research Working Papers
1
ESMT Working Paper
1
ESMT working paper
1
European Management Journal
1
European management journal : publ. twice a year for the Scottish Business School
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing
1
Innovation diffusion models of new product acceptance
1
International Journal of Industrial Organization
1
International journal of forecasting
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Consumer Research
1
Journal of Economics & Management Strategy
1
Journal of International Business Studies
1
Journal of Law, Economics and Organization
1
Journal of economics & management strategy : JEMS
1
more ...
less ...
Source
All
ECONIS (ZBW)
147
OLC EcoSci
40
RePEc
24
USB Cologne (EcoSocSci)
7
Other ZBW resources
4
EconStor
1
Showing
221
-
223
of
223
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
221
New products and services development
Gatignon, Hubert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008756733
Saved in:
222
Markstrat : a marketing strategy game : participants manual
Larréché, Jean-Claude
;
Gatignon, Hubert
-
1977
Persistent link: https://www.econbiz.de/10009603496
Saved in:
223
How innovators thwart new entrants into their market
Robertson, Thomas S.
;
Gatignon, Hubert
- In:
Planning Review
19
(
1991
)
5
,
pp. 4-11
Innovator companies need to rehearse a logical strategic defense before they're ambushed by a new competitor.
Persistent link: https://www.econbiz.de/10014971299
Saved in:
First
Prev
14
15
16
17
18
19
20
21
22
23
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
