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Stochastic moderated regression : an efficent methology for estimating parameters in moderated regression
Gatignon, Hubert A. (contributor);  … - 2006 - rev.
Persistent link: https://www.econbiz.de/10003379103
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Erin Anderson and the path breaking work of TCE in new areas of business research : transaction costs in action
Gatignon, Aline; Gatignon, Hubert A. - 2010
Persistent link: https://www.econbiz.de/10008807653
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New product distribution and inter-channel competition : market-making, market-taking, and competitive effects in several European countries
Gatignon, Hubert A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003591697
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Firms and the creation of new markets
Anderson, Erin; Gatignon, Hubert A. - In: Handbook of new institutional economics, (pp. 401-431). 2008
Persistent link: https://www.econbiz.de/10003703802
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Market response and marketing mix models : trends and research oppotunities
Bowman, Douglas; Gatignon, Hubert A. - 2009
Persistent link: https://www.econbiz.de/10008652395
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PIMS and the market share effect : biased evidence versus fuzzy evidence
Christen, Markus; Gatignon, Hubert A. - In: The profit impact of marketing strategy project : …, (pp. 260-271). 2009
Persistent link: https://www.econbiz.de/10003927401
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The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 22-24
Persistent link: https://www.econbiz.de/10003960734
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Explaining cross-country differences in the effects of R&D expenditures on risk and stock returns
Ngobo, Paul-Valentin; Gatignon, Hubert A. - 2012
Persistent link: https://www.econbiz.de/10009704668
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Customer orientation and organizational innovation : the case of environmental management practices
Pekovic, Sanja; Rolland, Sylvie; Gatignon, Hubert A. - In: The journal of business & industrial marketing 31 (2016) 7, pp. 835-848
Persistent link: https://www.econbiz.de/10011564085
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Why customers upgrade their reserved options : the impact of the reservation gap
Yao, Dai; Yang, Haiyang; Gatignon, Hubert A. - 2014
Persistent link: https://www.econbiz.de/10010482264