Purpose Currently, knowing where to seek for reliable information may be one of the most important human skills. Data reliability is a matter of debate. The online dissemination of information has been a field for the reproduction of fake news. International Federation of Library Associations...

Marketing management presents challenging ground for the integrated use of intelligent agents. The design of a strategic marketing plan presents a natural division of four distinct yet independent decision problems. Concurrent execution of these four functions can yield a significant decrease in...

Information technologies have been deliberately targeted towards enhancing database access, analytical powers and the communications capacity of marketers. The justification for these efforts has been based on the premise that more and better quality information will result in reduced...

Retention of existing customers is a priority for businesses to survive and prosper. The high cost of acquisition of new customers in a mature market has pushed organizations into actively seeking to build and sustain long‐term relationships with customers. Such relationships are strong enough...

The discipline of marketing is going through significant changes. Such changes are necessitated by the globalization of markets aided by the facilitating communications and information processing technologies. In recent years, the discipline has also witnessed significant paradigm shifts such as...

Webcasting or push technology automatically sends information from the producer of information to the server or client computer of the subscriber. This paradigm is different from the traditional method of accessing Web content – a method that requires an individual to seek out information via...

The e‐business model has become an integral feature of business practice. Its existence has created an extra electronic layer to business relationships. This has facilitated close partnerships to add unique and complex electronic components to their relationships that are not easily copied by...

Purpose – This paper aims to conceptualise the value of analysing web content for marketing research based on a conceptual perspective with some practical views. This article chooses to use a conceptual base for its discussion in the view that it is important to establish a fundamental...

Describes the development and application of a Distribution Channel Model for an Information Technology (IT) business. Describes the processes used to derive the model and highlights some of the benefits obtained from using the model. These included a better understanding of the key factors...