Introduction Growing internationalization during the past three decades has become one of the most pervasive influences in business today. This is true for both the export manager responsible for positioning a firm's products in various foreign markets and for the marketing executive responsible...

Purpose – The purpose of this paper is to address the importance of effective crisis management, and the commensurate lessons to be learned from the Toyota Corporation's denial of malfunctions on a number of different Toyota brands of vehicles during the period 2007‐2010. The case analysis...

Focuses on two fundamental issues facing firms competing in the global arena, namely – how should executives responsible for success in international consumer markets allocate their scare marketing resources? And why, based on what methods, should they do this? Concentrating on...

Organisational excellence and leadership strategies are of primary importance to successful international business firms today. The keys to organisational excellence focus on four primary factors. First, the firm must take good care of its customers via superior product quality and exceptional...

The marketplace for virtually all product categories has become a competitive international arena during the past four decades. The marketing practices involved with products in the international marketplace have also taken on an increased multinational perspective and evolutionary...