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The (monetary) value of competitive balance for sport consumers : a stated preferences approach to European professional football
Pawlowski, Tim; Budzinski, Oliver - 2012
Ever since the pioneering work of Rottenberg (1956) and Neale (1964), the uncertainty of outcome hypothesis (UOH) has played a major role in the economic analysis of professional sport leagues. However, decades f empirical research have not been successful in establishing clear evidence for the...
Persistent link: https://www.econbiz.de/10009671541
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An information processing theory of consumer choice
Bettman, James R. - 1979
Persistent link: https://www.econbiz.de/10000048464
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Consumer behavior : a practical guide
Foxall, Gordon R. - 1980
Persistent link: https://www.econbiz.de/10000048628
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Readings in marketing management
Kotler, Philip (contributor); Cox, Keith K. (contributor) - 1972
Persistent link: https://www.econbiz.de/10000048638
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Consumer behavior : application of theory
Howard, John A. - 1977
Persistent link: https://www.econbiz.de/10000049353
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Consumer choice behavior : a cognitive theory
Hansen, Flemming - 1972
Persistent link: https://www.econbiz.de/10000050373
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Consumer behavior : concepts and applications
Loudon, David Lamond; Della Bitta, Albert J. - 1979
Persistent link: https://www.econbiz.de/10000050460
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Stochastic models of buying behavior
Massy, William F.; Montgomery, David B.; Morrison, Donald G. - 1970
Persistent link: https://www.econbiz.de/10000050486