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Context n A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats Target …Managing Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects of the Corporate Reputation … Different Retail Formats in an International Context -- A Comparison Study in Germany and Romania on the International Transfer …
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die Bedeutung der Kundenorientierung stetig zu. Andreas Fuchs untersucht den Wirkungszusammenhang von Kundenzufriedenheit …
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-- Study 3: International transfer and perception of retail formats : a comparison study in Germany and Romania …Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which …
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