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Experimentation in marketing
Banks, Seymour - 1965
Persistent link: https://www.econbiz.de/10000053344
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Implementation of test marketing
Banks, Seymour - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 597-604
Persistent link: https://www.econbiz.de/10003481649
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Designing marketing research to increase validity
Banks, Seymour - In: Journal of marketing 28 (1964) 4, pp. 32-40
Persistent link: https://www.econbiz.de/10001872038
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Experimentation in advertising
Banks, Seymour - In: Frontiers of advertising theory and research : a …, (pp. 91-100). 1972
Persistent link: https://www.econbiz.de/10001872068
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Commentary on "Impact of government upon the market system"
Banks, Seymour - In: Journal of marketing 31 (1967) 2, pp. 5-7
Persistent link: https://www.econbiz.de/10001872080
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The relationships between preference and purchase of brands
Banks, Seymour - In: Journal of marketing 15 (1950) 2, pp. 145-157
Persistent link: https://www.econbiz.de/10001872091
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Review and summary of "workingman's wife"
Banks, Seymour - In: Marketing management and administrative action, (pp. 220-231). 1968
Persistent link: https://www.econbiz.de/10001872105
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The role of advertising media in the attainment of advertising objectives
Banks, Seymour - In: Advertising management, (pp. 401-405). 1965
Persistent link: https://www.econbiz.de/10001872121
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Sales effects of a new counter display : two additional analyses
Banks, Seymour - In: Journal of advertising research 9 (1969) 2, pp. 29-33
Persistent link: https://www.econbiz.de/10001872129
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Commentary on "Marketing education and mrketing personnel as research areas"
Banks, Seymour - In: Journal of marketing 31 (1967) 4,1, pp. 61-63
Persistent link: https://www.econbiz.de/10001872141