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Marketing research : concepts, practices, and cases
Easwaran, Sunanda - 2006
Persistent link: https://www.econbiz.de/10003417153
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Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert P. - 2011 - 10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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Data mining and market intelligence for optimal marketing returns
Chiu, Susan; Tavella, Domingo - 2008
Persistent link: https://www.econbiz.de/10003686122
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Special issue: Measurement and methodological problems in marketing research
2007
Persistent link: https://www.econbiz.de/10003502839
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Basic marketing research : using Microsoft Excel data analysis
Burns, Alvin C.; Bush, Ronald F. - 2008 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003539307
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Marketing research with SPSS
Janssens, Wim (contributor); Wijnen, Katrien (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003556523
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Essentials of marketing research
Hair, Joseph F.; Wolfinbarger, Mary F.; Ortinau, David J.; … - 2010 - 2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
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Marketing research
McDaniel, Carl D.; Gates, Roger H. - 2013 - 9. ed., intern. student version
Persistent link: https://www.econbiz.de/10009504416