Special issue: Measurement and methodological problems in marketing research
| Alternative title: | Measurement and methodological problems in marketing research |
|---|---|
| Year of publication: |
2007
|
| Publisher: |
Köln : Westdt. Verl. |
| Subject: | Marktforschung | Market research | Marketingforschung | Forschungsmethode | Messung |
| Extent: | 94 S. graph. Darst. |
|---|---|
| Series: | Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 46.2007,1/2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 5 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003502839