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Contemporary direct & interactive marketing

Spiller, Lisa D.; Baier, Martin - 2010 - 2. ed., internat. ed.

Persistent link: https://www.econbiz.de/10003789146

Contemporary direct & interactive marketing

Spiller, Lisa D.; Baier, Martin - 2010 - 2. ed., internat. ed.

Persistent link: https://www.econbiz.de/10004935899

Zip code, new tool for marketers

Baier, Martin - In: Harvard business review : HBR 45 (1967) 1, pp. 136-140

Persistent link: https://www.econbiz.de/10001854952

How to find and cultivate customers through direct marketing

Baier, Martin - 1996

Persistent link: https://www.econbiz.de/10004307232

Contemporary database marketing : concepts and applications

Baier, Martin; Ruf, Kurtis M.; Chakraborty, Goutam - 2002

Persistent link: https://www.econbiz.de/10004779099

Flexcargorail - ein Fahrzeugsystem fuer effizienten Einzelwagenverkehr

Baier, Martin; Enning, Manfred - In: Logistik-Management : internationale Konzepte, … 8 (2006) 3, pp. 28-42

Persistent link: https://www.econbiz.de/10007599970

The Evolution of ASEAN Cooperation, Identity-Formation, and Goals Towards Creating an ASEAN Community

Baier, Martin - 2017

As ASEAN moves closer to the 2015 deadline proposed in the ASEAN Community Roadmaps, the question of what constitutes community in ASEAN becomes an important issue. This study uses Constructivism, Institutionalism, and the process of Constitutive Localization to look at the existence and...

Persistent link: https://www.econbiz.de/10012947034

Elements of direct marketing

Baier, Martin - 1983

Persistent link: https://www.econbiz.de/10004055114

Curriculum currency: integrating direct and interactive marketing content in introductory marketing courses

Spiller, Lisa D.; Scovotti, Carol - In: Journal of marketing education : JME 30 (2008) 1, pp. 66-81

Persistent link: https://www.econbiz.de/10003706435

Integrating metrics across the marketing curriculum : the digital and social media opportunity

Spiller, Lisa D.; Tuten, Tracy L. - In: Journal of marketing education : JME 37 (2015) 2, pp. 114-126

Persistent link: https://www.econbiz.de/10011336516