Similar Search Results - EconBiz

Building value: The role of trademarks for economic development

Erixon, Fredrik; Salfi, Maria - 2015

Investment in brands drives the allocation of resources in our economy. It increases competition, pushes firms to innovate, and decreases asymmetries in the market leading to a higher level of economic development. Investment in brands and intangibles has seen an increase in the last fifteen...

Persistent link: https://www.econbiz.de/10011790289

Dedicated followers of fashion : an economic geographic analysis of the Swedish fashion industry

Hauge, Atle - 2007

Persistent link: https://www.econbiz.de/10003650038

The battle of brands in the Swedish market for consumer packaged food : a cross-category examination of brand preference and liking

Anselmsson, Johan; Johansson, Ulf; Persson, Niklas - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 63-79

Persistent link: https://www.econbiz.de/10003763484

The way brands work : consumers' understanding of the creation and usage of brands

Bertilsson, Jon - 2009

Persistent link: https://www.econbiz.de/10003905269

Pharmaceutical drug prices in the international market

Wong, Eina Vivian - 2003

Persistent link: https://www.econbiz.de/10003386142

The impact of perceived brand globalness on consumers' willingness to pay

Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434

Persistent link: https://www.econbiz.de/10011428928

Manufacturer brands versus private brands : Hoch's strategic framework and the Swedish food retail sector

Anselmsson, Johan; Johansson, Ulf - In: The international review of retail, distribution and … 24 (2014) 2, pp. 186-212

Persistent link: https://www.econbiz.de/10010367006

Entreprenörskap och varumärken

Larsson, Mats (contributor) - 2013

Persistent link: https://www.econbiz.de/10011523873

Building value : the role of trademarks for economic development

Erixon, Fredrik; Salfi, Maria - 2015

Investment in brands drives the allocation of resources in our economy. It increases competition, pushes firms to innovate, and decreases asymmetries in the market leading to a higher level of economic development. Investment in brands and intangibles has seen an increase in the last fifteen...

Persistent link: https://www.econbiz.de/10011512789

Brand proneness versus experiential effect? : explaining consumer preferences towards labeled food products

Trigui, Imene Trabelsi; Girauc, Georges - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 145-162

Persistent link: https://www.econbiz.de/10010405826

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