Narrow search
Showing 71 - 80 of 51,945
Cover Image
Influences of category structure on brand positioning and choice
Coupey, Eloise; Jung, Kwon - 1993
Persistent link: https://www.econbiz.de/10000866006
Cover Image
The pioneering brand hypothesis or does number two try harder
Conrad, Cecilia A. - 1980
Persistent link: https://www.econbiz.de/10000868738
Cover Image
"Extendibility of umbrella brands"
Dawar, Niraj - 1993
Persistent link: https://www.econbiz.de/10000869344
Cover Image
Conpro dogit : a new brand choice model incorporating a consideration set formation process
Vanhonacker, Wilfried R. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000828103
Cover Image
The dynamics of the consideration set formation process : a rational modelling perspective and some numerical results
Vanhonacker, Wilfried R. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000828106
Cover Image
A search-theoretic explanation of brand proliferation
Prentice, David; Sibly, Hugh - 1991
Persistent link: https://www.econbiz.de/10000833214
Cover Image
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans - 1982 - Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
Cover Image
Selected statutes and international agreements on unfair competition, trademark, copyright and patent
Goldstein, Paul; Kitch, Edmund W.; Perlman, Harvey S. - 1987
Persistent link: https://www.econbiz.de/10000737885
Cover Image
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559