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Pre-alerting on-air test respondents
Pavasars, John; Derr, Ed - In: Journal of advertising research 12 (1972) 6, pp. 23-28
Persistent link: https://www.econbiz.de/10002632540
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An operant behavioral measure of TV commercial effectiveness
Nathan, Peter E.; Wallace, Wallace H. - In: Consumer behavior : contemporary research in action, (pp. 78-89). 1971
Persistent link: https://www.econbiz.de/10002577863
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Successful advertising management
Obermeyer, Henry - 1969
Persistent link: https://www.econbiz.de/10002579851
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Industrial advertising effects and budgeting practices
Lilien, Gary L.; Silk, Alvin J.; Choffray, Jean-Marie - In: Journal of marketing 40 (1976) 1, pp. 16-24
Persistent link: https://www.econbiz.de/10002235977
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Advertising and concentration : new data and an old problem
Mann, H. Michael; Meehan jr., James W. - In: The antitrust bulletin : the journal of American and … 16 (1971) 1, pp. 101-104
Persistent link: https://www.econbiz.de/10002427057
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DAGMAR revisited : eight years later
Marschner, Donald C. - In: Journal of advertising research 11 (1971) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002428982
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Evaluating department store advertising
Marantz, Marcel - In: Journal of advertising research 7 (1967) 1, pp. 16-21
Persistent link: https://www.econbiz.de/10002431334
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Applying an advertising-sales relationship model to product fields
Kudisch, Leonard - In: Journal of marketing 29 (1965) 4, pp. 16-18
Persistent link: https://www.econbiz.de/10002360191
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The communications effect of an industrial advertising campaign
Mason, Jarvis Woolverton - In: Journal of advertising research 9 (1969) 1, pp. 35-37
Persistent link: https://www.econbiz.de/10002469114