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Analysis of relationships between market conditions and gain or loss in brand share of the market
Benson, Purnell H. - In: Marketing and the computer, (pp. 390-397). 1965
Persistent link: https://www.econbiz.de/10003488656
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Bivariate normal distribution to calculate media exposure
Benson, Purnell H. - In: Journal of advertising research 9 (1969) 3, pp. 41-47
Persistent link: https://www.econbiz.de/10001900296
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Eliminating consumer biases in survey data by balanced tabulation
Benson, Purnell H. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 66-71
Persistent link: https://www.econbiz.de/10001900304
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A paired comparison approach to evaluating interviewer performance
Benson, Purnell H. - In: Journal of marketing research : JMR 6 (1969) 1, pp. 66-70
Persistent link: https://www.econbiz.de/10001900313
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Progress in forecasting price from speculative supply and demand functions
Benson, Purnell H. - In: Time series analysis : theory and practice 4 (1982), pp. 75-84
Persistent link: https://www.econbiz.de/10001900319