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Culture and trust in contractual relationships : a French-Lebanese cooperation
Yousfi, Hela - In: Organizational trust : a cultural perspective, (pp. 227-254). 2010
Persistent link: https://www.econbiz.de/10009357462
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Réussir sur le marché chinois : 100 dirigeants révèlent les secrets du casse-tête chinois
Li, Chunyan - 2015
Persistent link: https://www.econbiz.de/10011299746
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Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van; Mulken, Margot van; Nedertigt, Ulrike - In: The changing roles of advertising : [extended versions …, (pp. 351-364). 2013
Persistent link: https://www.econbiz.de/10009773933
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Local subsidiaries initiatives : cultural determinants and outcomes
Chebbi, Hela; Yahiaoui, Dorra - In: World review of entrepreneurship, management and … 8 (2012) 4, pp. 389-404
Persistent link: https://www.econbiz.de/10009691015
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A cross-country study of consumer innovativeness and technological service innovation
Truong, Yann - In: Journal of retailing and consumer services 20 (2013) 1, pp. 130-137
Persistent link: https://www.econbiz.de/10009702198
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How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie; Butori, Raphaëlle; Rose, Gregory; … - In: Journal of business research : JBR 67 (2014) 4, pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
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Freiheit, Gleichheit, Unterschiedlichkeit
Broglie, Susanne Dilcher de; Bartha, Pierre de - In: Harvard-Business-Manager : das Wissen der Besten 36 (2014) 1, pp. 94-97
Persistent link: https://www.econbiz.de/10010227058
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A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Journal of advertising research 53 (2013) 3, pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
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Cross-cultural management : a French perspective
Bernard, Jean-Pierre Arthur - 2014
Persistent link: https://www.econbiz.de/10010367018
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Language choices : political and economic factors in three European states
Wright, Sue - In: The Palgrave handbook of the economics and language, (pp. 447-488). 2016
Persistent link: https://www.econbiz.de/10011530626