A cross-country study of consumer innovativeness and technological service innovation
Year of publication: |
2013
|
---|---|
Authors: | Truong, Yann |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 20.2013, 1, p. 130-137
|
Subject: | Produktentwicklung | New product development | Digitale Güter | Digital goods | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Interkulturelles Marketing | Cross-cultural marketing | Deutschland | Germany | Großbritannien | United Kingdom | Frankreich | France |
-
Beuchel, Max, (2015)
-
Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens, (2009)
-
Technology Acceptance of Connected Services in the Automotive Industry
Hiraoka, Clemens, (2009)
- More ...
-
Testing US advertising belief and attitude measures in France
Truong, Yann, (2009)
-
New luxury brand positioning and the emergence of masstige brands
Truong, Yann, (2009)
-
Personal aspirations and the consumption of luxury goods
Truong, Yann, (2010)
- More ...