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Operations research in European marketing
Ramond, Charles K. - In: Journal of marketing research : JMR 1 (1964) 1, pp. 17-24
Persistent link: https://www.econbiz.de/10002679730
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Management science in marketing : the state of the art
Aaker, David A. - In: Interfaces : the INFORMS journal on the practice of … 3 (1973) 4, pp. 17-31
Persistent link: https://www.econbiz.de/10001784684
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Behavioral approaches to modern management
Goldberg, Walter H. (contributor) - 1970
Persistent link: https://www.econbiz.de/10001738247
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Produktpolitik : vurderinger af kvalitetens placering og anvendelse i konkurrencen
Kjær-Hansen, Max - 1966
Persistent link: https://www.econbiz.de/10001952540
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Business research: Concept and practice
Murdick, Robert Gordon - 1969
Persistent link: https://www.econbiz.de/10000575884
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Marketing models : quantitative applications
Day, Ralph L. (ed.); Parsons, Leonard J. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000576737
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Science in marketing
Schwartz, George (contributor) - 1965
Persistent link: https://www.econbiz.de/10014414532
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Operationale Verfahren der Markt- und Sozialforschung : Datenerhebung und Datenanalyse
Büning, Herbert (contributor) - 1981
Persistent link: https://www.econbiz.de/10000071932
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Datenbanksysteme und ihre Gestaltung durch den Benutzer mit Hilfe von Operations Research
Donike, Hartmut - 1978
Persistent link: https://www.econbiz.de/10000001321