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In the international motion picture market, when making strategic decisions about the timing of release, it is important to consider the product's country of origin as well as demand seasonality because of their cultural orientation. However, the fluctuation patterns of underlying demand for...
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This study intended to broaden the research on brand-extended film and contribute to the generalization of the theory …
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Prologue: Why the Korean Film Industry? -- Chapter 1. The Korean Film Industry: From Domestic “Straggler” to Global “Outperformer” -- Chapter 2. Escaping the Import Quota and Why It Matters -- Chapter 3. From the Screen Quota to Cultural Cooperation: Preferential Trade Agreements --...
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