Segmentation of potential film tourists by film nostalgia and preferred film tourism program
Year of publication: |
April 2018
|
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Authors: | Kim, Seongseop ; Kim, Sangkyun |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 3, p. 285-305
|
Subject: | Familiarity | involvement | segmentation | Hong Kong | Korea | cluster analysis | Südkorea | South Korea | Hongkong | Filmwirtschaft | Film industry | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Clusteranalyse | Cluster analysis | Marktsegmentierung | Market segmentation |
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