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The measure of consumer confidence : introducing a new economic indicator based on a survey by National Family Opinion, inc.
Linden, Fabian - In: The Conference Board record : reporting to management … 10 (1973) 9, pp. 55-59
Persistent link: https://www.econbiz.de/10002382778
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Buyers subjective perceptions of price
Monroe, Kent B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 70-80
Persistent link: https://www.econbiz.de/10002507564
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10002413673
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1971 - 4. ed
Persistent link: https://www.econbiz.de/10002413685
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Researching shoplifting and other deviant customer behavior, using the randomized response research design
Geurts, Michael D.; Andrus, Roman R.; Reinmuth, James - In: Journal of retailing 51 (1975/1976) 4, pp. 43-48
Persistent link: https://www.econbiz.de/10002416935
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Promotional competition in retailing
Morse, Leon; Naimark, George M.; Kornblau, Curt - In: Management perspectives in retailing, (pp. 237-264). 1967
Persistent link: https://www.econbiz.de/10002511351
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The implications of consumer behavior research for consumer policy decisions
Granbois, Donald H.; Olshavsky, Richard W. - In: Indiana business review : IBR 47 (1972), pp. 41-48
Persistent link: https://www.econbiz.de/10002519094
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The aged segment of the markt, 1950 and 1960
Goldstein, Sidney - In: Journal of marketing 32 (1968) 2, pp. 62-68
Persistent link: https://www.econbiz.de/10002526765
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Do lower-income consumers have a more restricted shopping scope?
Goldman, Arieh - In: Journal of marketing 40 (1976) 1, pp. 46-54
Persistent link: https://www.econbiz.de/10002466378
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Image variation and the multi-unit retail establishment
Marcus, Burton H. - In: Journal of retailing 48 (1972/73) 2, pp. 29-43
Persistent link: https://www.econbiz.de/10002429027