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Fundamentals of marketing : additional dimensions, selections from the literature
Taylor, Jack Lawrence - 1971
Persistent link: https://www.econbiz.de/10000633387
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Marketing and the new science of planning
King, Robert L. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000674896
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Perspectives in consumer behavior
Kassarjian, Harold Haig (ed.);  … - 1968
Persistent link: https://www.econbiz.de/10000568332
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Dimensions of consumer behavior
MacNeal, James U. (ed.) - 1969 - 2. ed
Persistent link: https://www.econbiz.de/10000570035
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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Consumer behavior : a cognitive orientation
Markin, Rom J. - 1974
Persistent link: https://www.econbiz.de/10000042254
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Essentials of consumer behavior : concepts and applications
Block, Carl E.; Roering, Kenneth J. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10000042259
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Consumer demand : a new approach
Lancaster, Kelvin - 1971
Persistent link: https://www.econbiz.de/10000048332
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Social aspects of marketing
Webster, Frederick E. - 1974
Persistent link: https://www.econbiz.de/10000050846