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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Distribution systems : firms, functions, and efficiencies
Andersen, R. Clifton (ed.);  … - 1972
Persistent link: https://www.econbiz.de/10000052856
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Consumer behavior
Robertson, Thomas S.; Zielinski, Joan; Ward, Scott - 1984
Persistent link: https://www.econbiz.de/10000078313
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Role accumulation and its effects on the diffusion of innovations
Wallendorf, Melanie Ruth - 1979
Persistent link: https://www.econbiz.de/10000055718
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Perspectives in consumer behavior
Kassarjian, Harold H.; Robertson, Thomas S. - 1973 - Revised
Persistent link: https://www.econbiz.de/10000056320
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An analysis of simulated brand choice
Ehrenberg, A. S. C.; Charlton, P. - In: Journal of advertising research 13 (1973) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
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Readings : marketing and society
Gist, Ronald R. (contributor) - 1971
Persistent link: https://www.econbiz.de/10003238300
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The problems of market segmentation
Cadet, André; Lignel, Jean - In: European marketing research review 2 (1967) 2, pp. 24-30
Persistent link: https://www.econbiz.de/10003507967
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Readings in marketing : consumers, policies, functions, commodities, channels, government
Walters, S. George; Snider, Max D.; Sweet, Morris L. - 1962
Persistent link: https://www.econbiz.de/10003240273