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21
Nachhaltigkeitsmarketing - Emotionalisierung durch Medialisierung
Schulz, Werner F.
;
Hörschgen, Hans
;
Kirstein, Sandra
; …
- In:
Umweltwirtschaftsforum : uwf ; die …
17
(
2009
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10003823223
Saved in:
22
Marketing
: Kundenorientierung als Paradigma
Gizycki, Vittoria von
- In:
Handbuch Medienmanagement
,
(pp. 55-64)
.
2009
Persistent link: https://www.econbiz.de/10003904783
Saved in:
23
Medienmarketing : Marketingmanagement für werbefinanziertes Fernsehen und Radio
Pezoldt, Kerstin
;
Sattler, Britta
-
2009
Persistent link: https://www.econbiz.de/10003597354
Saved in:
24
Benchmarkanalyse klassischer Medienproduktionen : Schwachstellen im Herstellungsprozess erkennen, Optimierungspotenziale ausschöpfen
Heidinger, Albrecht
;
Bierbaum, Nadine
-
2011
Persistent link: https://www.econbiz.de/10009243506
Saved in:
25
Ökonomie, Qualität und Management von Unterhaltungsmedien
Müller-Lietzkow, Jörg
(
ed.
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009424015
Saved in:
26
Media and convergence management
Diehl, Sandra
(
ed.
);
Karmasin, Matthias
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009760127
Saved in:
27
The depiction of
marketing
and marketers in the news media
Cluley, Robert
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 752-769
Persistent link: https://www.econbiz.de/10011529638
Saved in:
28
Medienmarketing
Breyer-Mayländer, Thomas
- In:
Kompendium Kulturmarketing : Handbuch für Studium und …
,
(pp. 333-357)
.
2011
Persistent link: https://www.econbiz.de/10009272557
Saved in:
29
On the strategic use of attention grabbers
Eliaz, Kfir
;
Spiegler, Ran
- In:
Theoretical economics : TE ; journal of the Econometric …
6
(
2011
)
1
,
pp. 127-155
Persistent link: https://www.econbiz.de/10008935280
Saved in:
30
Der erfolgreiche Mediaberater : ein Verkaufskurs für mehr Umsatz und Gewinn
Reinke, Markus I.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003843944
Saved in:
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