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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Handlungsraum Media Management : Fallstudien und Analysen für Wirtschaft, Design und Technik
Kochhan, Christoph (ed.); Moutchnik, Alexander (ed.) - 2023
Handlungsraum Organisation und Management -- Handlungsraum Kommunikation und Marketing -- Handlungsraum Personal und … Rechnung trägt. Der Inhalt Handlungsraum Organisation und Management Handlungsraum Kommunikation und Marketing Handlungsraum …
Persistent link: https://www.econbiz.de/10014318532
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Conclusion : towards effective public sector marketing communications in Africa
Adeola, Ogechi; Mogaji, Emmanuel; Katuse, Paul; Twum, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 267-284). 2023
Persistent link: https://www.econbiz.de/10014289805
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Making capital from culture : the corporate form of capitalist cultural production
Ryan, Bill - 1992
Persistent link: https://www.econbiz.de/10013327558
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Media, organizations and identity
Chouliaraki, Lilie (contributor) - 2010
Persistent link: https://www.econbiz.de/10004949240
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Medienmarketing : Marketingmanagement für werbefinanziertes Fernsehen und Radio
Pezoldt, Kerstin; Sattler, Britta - 2009
Persistent link: https://www.econbiz.de/10008637050
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Z.E.R.O : Zero Paid Media as the New Marketing Model
Jaffe, Joseph - 2013
forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting …
Persistent link: https://www.econbiz.de/10011829771
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Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023
Sabatini, Nadzeya (ed.); Sádaba, Teresa (ed.);  … - FACTUM Conference <3., 2023, Pisa> - 2023
contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among … interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who …
Persistent link: https://www.econbiz.de/10014327457
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Making Capital from Culture : The Corporate Form of Capitalist Cultural Production
Ryan, Bill - 2010
Persistent link: https://www.econbiz.de/10014509668