The marketing of World War II in the US, 1939-1946 : a business history of the US government and the media and entertainment industries
Year of publication: |
[2020]
|
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Authors: | Greco, Albert N. |
Publisher: |
Cham, Switzerland : Palgrave Macmillan |
Subject: | Werbewirtschaft | Advertising industry | Mediensektor | Media industries | Verlagswesen | Publishing industry | Freizeitwirtschaft | Leisure industries | Politik | Politics | Zeitgeschichte | Contemporary history | Unternehmensgeschichte | Business history | USA | United States | USA / Government | Marketing | Weltkrieg <1939-1945> | Medienwirtschaft | Unterhaltungsindustrie | Geschichte 1939-1946 | Öffentlichkeitsarbeit | 1939-1946 |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xx, 147 Seiten |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-030-39518-6 ; 978-3-030-39521-6 ; 978-3-030-39519-3 |
Other identifiers: | 10.1007/978-3-030-39519-3 [DOI] |
Classification: | Zweiter Weltkrieg ; Marketing ; USA |
Source: | ECONIS - Online Catalogue of the ZBW |
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