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A study of the operating assumptions of the U.S. Information Agency
Bogart, Leo - In: Public opinion quarterly : journal of the American … 19 (1955/1956) 4, pp. 369-379
Persistent link: https://www.econbiz.de/10001933338
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Use of opinion research
Bogart, Leo - In: Harvard business review : HBR 29 (1951) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10001933376
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Warning : the Surgeon General has determined that TV violence is moderately dangerous to your child's mental health
Bogart, Leo - In: Public opinion quarterly : journal of the American … 36 (1972/1973) 4, pp. 491-521
Persistent link: https://www.econbiz.de/10001933396
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Where does advertising research go from here?
Bogart, Leo - In: Journal of advertising research 9 (1969) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10001933431
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Where does advertising research go from here?
Bogart, Leo - In: Frontiers of advertising theory and research : a …, (pp. 132-152). 1972
Persistent link: https://www.econbiz.de/10001933438
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Changing markets and media in Latin America
Bogart, Leo - In: Sociology in use : selected readings for the …, (pp. 84-95). 1965
Persistent link: https://www.econbiz.de/10003497728
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Werbung in Massenmedien: Inhalte sind wichtiger als Reichweiten
Bogart, Leo - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1981) 4, pp. 92-101
Persistent link: https://www.econbiz.de/10003497733
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Strategy in advertising : matching media and messages to markets and motivations
Bogart, Leo - 1996 - 3. ed.
Persistent link: https://www.econbiz.de/10004309961
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Commercial culture : the media system and the public interest
Bogart, Leo - 1995
Persistent link: https://www.econbiz.de/10004250157
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Polls and the awareness of public opinion
Bogart, Leo - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10004122310