Where does advertising research go from here?
Year of publication: |
1969
|
---|---|
Authors: | Bogart, Leo |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 9.1969, 1, p. 3-12
|
Subject: | Werbungsforschung | Vereinigte Staaten |
-
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold, (1972)
-
Advertising and consumer psychology
Percy, Larry, (1983)
-
Advertising in America : the consumer view
Bauer, Raymond Augustine, (1968)
- More ...
-
Press and public : who reads what, when, where, and why in American newspapers
Bogart, Leo, (1989)
-
Changing markets and media in Latin America
Bogart, Leo, (1965)
-
Werbung in Massenmedien: Inhalte sind wichtiger als Reichweiten
Bogart, Leo, (1981)
- More ...