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Marketing management and administrative action
Britt, Steuart Henderson (contributor);  … - 1968 - Compl. rev. ed. internat. student ed
Persistent link: https://www.econbiz.de/10000575105
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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188
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Empirical foundations of marketing : research findings in the behavioral and management sciences
Alexis, Marcus (contributor);  … - 1969
Persistent link: https://www.econbiz.de/10000575945
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Advertising
Longman, Kenneth A. - 1971
Persistent link: https://www.econbiz.de/10000576373
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World marketing : a multinational approach
Ryans, John Kelley; Baker, James Calvin - 1967
Persistent link: https://www.econbiz.de/10000577332
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Concepts for modern marketing
Day, Ralph L. (ed.) - 1968
Persistent link: https://www.econbiz.de/10000577865
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Market segmentation : concepts and applications
Engel, James F. (ed.); Fiorillo, Henry F. (ed.);  … - 1972
Persistent link: https://www.econbiz.de/10000580227
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Information sources in advertising history
Pollay, Richard W. (contributor) - 1979 - 1. publ
Persistent link: https://www.econbiz.de/10000582428
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The commercial connection : Advertising and the American mass media
Wright, John W. (ed.) - 1979
Persistent link: https://www.econbiz.de/10000582742
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Intermedia. Communication and society
Gamble, Teri Kwal (contributor) - 1979
Persistent link: https://www.econbiz.de/10000582883