Similar Search Results - EconBiz

Changing the company

Roehm, Julie - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 254-265). 2008

Persistent link: https://www.econbiz.de/10003755926

The king of Madison Avenue : David Ogilvy and the making of modern advertising

Roman, Kenneth - 2009 - 1. ed.

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals

Persistent link: https://www.econbiz.de/10003756243

An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study

Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98

Persistent link: https://www.econbiz.de/10003756462

The advertising-price relationship : theory and evidence

Iwasaki, Natsuko; Kudo, Yasushi; Tremblay, Carol Horton; … - In: International journal of the economics of business 15 (2008) 2, pp. 149-167

Persistent link: https://www.econbiz.de/10003756463

Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media

Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198

Persistent link: https://www.econbiz.de/10003742651

An empirical analysis of consumers' attitudes toward physicians' advertising

Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288

Persistent link: https://www.econbiz.de/10003764732

Limited information and advertising in the US personal computer industry

Sovinsky, Michelle - In: Econometrica : journal of the Econometric Society, an … 76 (2008) 5, pp. 1017-1074

Persistent link: https://www.econbiz.de/10003765864

Dynamic market impacts of generic dairy advertising

Nicholson, Charles F.; Kaiser, Harry M. - In: Journal of business research : JBR 61 (2008) 11, pp. 1125-1135

Persistent link: https://www.econbiz.de/10003766630

The strategic timing incentives of commercial radio stations : an empirical analysis using multiple equilibria

Sweeting, Andrew - 2008

Persistent link: https://www.econbiz.de/10003784231

Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion

Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009

Persistent link: https://www.econbiz.de/10003785644

A service of the