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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
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An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
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Limited information and advertising in the US personal computer industry
Sovinsky, Michelle - In: Econometrica : journal of the Econometric Society, an … 76 (2008) 5, pp. 1017-1074
Persistent link: https://www.econbiz.de/10003765864
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Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.; Kaiser, Harry M. - In: Journal of business research : JBR 61 (2008) 11, pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
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The strategic timing incentives of commercial radio stations : an empirical analysis using multiple equilibria
Sweeting, Andrew - 2008
Persistent link: https://www.econbiz.de/10003784231
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Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009
Persistent link: https://www.econbiz.de/10003785644
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Brewing wars of attrition for profit (and concentration)
Iwasaki, Natsuko; Seldon, Barry J.; Tremblay, Victor J. - In: Review of industrial organization : RIO 33 (2008) 4, pp. 263-279
Persistent link: https://www.econbiz.de/10003785751
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Vereinigte Staaten von Amerika
Laine, Nicole - In: Werbung im internationalen Vergleich : Zustand und …, (pp. 213-229). 2009
Persistent link: https://www.econbiz.de/10003788933
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The future benefits in selling, general and administrative expenses
Kovacs, Eugene Joseph - 2004
Persistent link: https://www.econbiz.de/10003778029
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Essays in industrial economics
Eilat, Yair - 2002
Persistent link: https://www.econbiz.de/10003779137