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Examining the relationship between advertising expenditures and sales of quick-service restaurants in the United States
Kamal, Sara, (2014)
Self-referencing and advertising effectiveness
Bombe, Sandra, (2013)
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D., (2014)
Australien
Laine, Nicole, (2009)
Thailand
Cappellini, Nadia, (2009)