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The Federal Trade Commission advertising substantiation program and changes in the content of advertising in selected industries
Healey, John Samuel - 1978
Persistent link: https://www.econbiz.de/10000733414
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A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D. - 1976
Persistent link: https://www.econbiz.de/10000733739
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The information processing of pictures in print advertisements
Edell, Julie A. - 1982
Persistent link: https://www.econbiz.de/10000734086
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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Scale and scope effects on advertising agency costs
Silk, Alvin J.; Berndt, Ernst R. - 1990
Persistent link: https://www.econbiz.de/10000800329
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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150
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Econometrics of duopolistic games in prices and advertising : the case of the US soft drink industry
Gasmi, Farid - 1988
Persistent link: https://www.econbiz.de/10000811413
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The effect of advertising on price and quality : the optometric industry revisited
Parker, Philip M. - 1990
Persistent link: https://www.econbiz.de/10000812142
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Unfairness and deception in appliance markets
Morley, John F. - 1986
Persistent link: https://www.econbiz.de/10000780651