Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Robert D. Buzzell
| Alternative title: | Marketing in an electronic age <dt.> |
|---|---|
| Year of publication: |
1988
|
| Other Persons: | Buzzell, Robert Dow (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Werbung | Advertising | Computerunterstützung | Computerized method | Telekommunikation | Telecommunications | USA | United States | Neue Technologie |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 354 S graph. Darst. |
|---|---|
| Conferences: | Research Colloquium : (Boston, Mass.) ; 1983 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enth. 20 Beitr. |
| ISBN: | 3-409-13615-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000735521