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The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisements
Micu, Camelia Codruta; Ghosh Chowdhury, Tilottama - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 621-642
Persistent link: https://www.econbiz.de/10008668105
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Always on : advertising, marketing, and media in an era of consumer control
Vollmer, Christopher; Precourt, Geoffrey - 2008
Persistent link: https://www.econbiz.de/10008698216
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The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.; D'Rozario, Denver - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
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Regulating information disclosure in mutual fund advertising in the United States : will consumers utilize cost information?
Pontari, Beth A.; Stanaland, Andrea J. S.; Smythe, Tom - In: Journal of consumer policy : consumer issues in law, … 32 (2009) 4, pp. 333-351
Persistent link: https://www.econbiz.de/10003934061
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The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval; Saffer, Henry - 2010
Persistent link: https://www.econbiz.de/10003968706
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Financial markets and marketing : the tradeoff between R&D and advertising during an economic downturn
Tikoo, Surinder; Ebrahim, Ahmed - In: Journal of advertising research 50 (2010) 1, pp. 50-56
Persistent link: https://www.econbiz.de/10003971417
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Changes in social values in the United States : 1976 - 2007 ; "self-respect" is on the upswing as "a sense of belonging" becomes less important
Gurel-Atay, Eda; Xie, Guang-xin; Chen, Johnny; Kahle, … - In: Journal of advertising research 50 (2010) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10003971422
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The place of ethical theory in business ethics
Audi, Robert - In: The Oxford handbook of business ethics, (pp. 46-69). 2010
Persistent link: https://www.econbiz.de/10003976474
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Woman's responses to fashion media images : a study of female consumers aged 30 - 59
Kozar, Joy M. - In: International journal of consumer studies 34 (2010) 3, pp. 272-278
Persistent link: https://www.econbiz.de/10003977544
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George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred; Klyueva, Anna - In: Journal of historical research in marketing 2 (2010) 2, pp. 148-165
Persistent link: https://www.econbiz.de/10003979528