Narrow search
Showing 51 - 60 of 67
Cover Image
Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers
Bloom, Paul N.; Gundlach, Gregory T.; Cannon, Joseph P. - In: Journal of marketing 64 (2000) 2, pp. 92-108
Persistent link: https://www.econbiz.de/10005959602
Cover Image
Avoiding Misuse of New Information Technologies: Legal and Societal Considerations
Bloom, Paul N.; Milne, George R.; Adler, Robert - In: Journal of marketing 58 (1994) 1, pp. 98-110
Persistent link: https://www.econbiz.de/10006002322
Cover Image
Retailer power and supplier welfare - The case of wal-mart
Bloom, Paul N.; Perry, Vanessa G. - In: Journal of retailing 77 (2001) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10006619370
Cover Image
Scaling Social Entrepreneurial Impact
Bloom, Paul N.; Chatterji, Aaron K. - In: California management review : CMR 51 (2009) 3, pp. 114-133
Persistent link: https://www.econbiz.de/10008265421
Cover Image
Overcoming Consumption Constraints Through Social Entrepreneurship
Bloom, Paul N. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 128
Persistent link: https://www.econbiz.de/10008241032
Cover Image
Identifying the drivers of social entrepreneurial impact : theoretical development and an exploratory empirical test of SCALERS
Bloom, Paul N.; Smith, Brett R. - In: Journal of social entrepreneurship 1 (2010) 1, pp. 126-145
Persistent link: https://www.econbiz.de/10010082126
Cover Image
Choosing the Right Green Marketing Strategy - Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-siz...
Ginsberg, Jill Meredith; Bloom, Paul N. - In: MIT sloan management review 46 (2004) 1, pp. 79-95
Persistent link: https://www.econbiz.de/10006241955
Cover Image
Slotting Allowances and the Retail Sale of Alcohol Beverages
Gundlach, Gregory T.; Bloom, Paul N. - In: Journal of public policy & marketing : JPP & M ; an … 17 (1998) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10007059980
Cover Image
A Proposed Model of the Use of Package Claims and Nutrition Labels
Szykman, Lisa R.; Bloom, Paul N.; Levy, Alan S. - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 2, pp. 228-241
Persistent link: https://www.econbiz.de/10007066151
Cover Image
Field of Marketing and Public Policy: Introduction and Overview
Bloom, Paul N. - In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 126-128
Persistent link: https://www.econbiz.de/10007069707