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What one little ad can do
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Vereinigte Staaten
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Bogart, Leo
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8
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4
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2
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ECONIS (ZBW)
33
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8
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4
RePEc
2
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Finding Out: Personal Adventures in Social Research: Discovering What People Think, Say, and Do: by Leo Bogart, Ivan R. Dee, Inc., February 2003, ISBN: 156-6634822, $27.50, 320 pp.
TOLLEY, B. STUART
- In:
Journal of Advertising Research
43
(
2003
)
01
,
pp. 130-132
Persistent link: https://www.econbiz.de/10005624810
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2
Reactions to Blacks in newspaper ads
Tolley, B. Stuart
;
Goett, John J.
- In:
Journal of advertising research
11
(
1971
)
2
,
pp. 11-17
Persistent link: https://www.econbiz.de/10002907367
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3
Press and public : who reads what, when, where, and why in American newspapers
Bogart, Leo
-
1989
-
2nd ed
Persistent link: https://www.econbiz.de/10000330686
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4
As media change, how will advertising?
Bogart, Leo
- In:
Journal of advertising research
13
(
1973
)
5
,
pp. 25-29
Persistent link: https://www.econbiz.de/10001932567
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5
Changing news interests and the news media
Bogart, Leo
- In:
Public opinion quarterly : journal of the American …
32
(
1968/1969
)
4
,
pp. 560-574
Persistent link: https://www.econbiz.de/10001932578
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6
Comment on Walter J. Primeaux jr., ʺThe newspaper rate differential : another element in the explanationʺ
Bogart, Leo
;
Primeaux jr., Walter J.
- In:
The journal of business : B
50
(
1977
)
1
,
pp. 86-87
Persistent link: https://www.econbiz.de/10001932588
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7
Customers, not ʺconsumersʺ
Bogart, Leo
- In:
The Conference Board record : reporting to management …
9
(
1972
)
5
,
pp. 34
Persistent link: https://www.econbiz.de/10001933114
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8
The future of retailing
Bogart, Leo
- In:
Harvard business review : HBR
51
(
1973
)
6
,
pp. 16-20, 25-28
Persistent link: https://www.econbiz.de/10001933126
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9
How to get more of marketing research
Bogart, Leo
- In:
Harvard business review : HBR
34
(
1956
)
1
,
pp. 74-84
Persistent link: https://www.econbiz.de/10001933184
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10
Inside marketing research
Bogart, Leo
- In:
Public opinion quarterly : journal of the American …
27
(
1963
)
4
,
pp. 5662-577
Persistent link: https://www.econbiz.de/10001933195
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