Loewenstein, George; Price, Joseph; Volpp, Kevin - 2014
We present findings from a field experiment conducted at 40 elementary schools involving 8,000 children and 400 …,000 child-day observations, which tested whether providing short-run incentives can create habit formation in children. Over a …. Relative to an average baseline rate of 39%, providing small incentives doubled the fraction of children eating at least one …
