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In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.; Morgan, Robert - 2009
Persistent link: https://www.econbiz.de/10003836674
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A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers
Thorpe, Eleri R.; Morgan, Robert - In: Journal of strategic marketing 15 (2007) 2/3, pp. 223-236
Persistent link: https://www.econbiz.de/10003494025
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Foreign direct investment in transition economies : the case of Coca-Cola in Russia
Morgan, Robert; Thorpe, Eleri R. - In: Journal of euromarketing 10 (2001) 1, pp. 27-48
Persistent link: https://www.econbiz.de/10001609402
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Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms
Morgan, Robert; Berthon, Pierre R. - In: Journal of management studies : JMS 45 (2008) 8, pp. 1329-1353
Persistent link: https://www.econbiz.de/10003788483
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Managing business transformation to deliver strategic agility
Morgan, Robert; Page, Kelly - In: Strategic change : SC ; briefings in entrepreneurial finance 17 (2008) 5/6, pp. 155-168
Persistent link: https://www.econbiz.de/10003775670
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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas; Heitmann, Mark; Morgan, Robert; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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Factors facilitating and impeding the development of export market-oriented behavior : a study of Hong Kong manufacturing exporters
Cadogan, John W.; Cui, Charles C.; Morgan, Robert; … - 2009
Persistent link: https://www.econbiz.de/10003835996
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Alliance-based new product development success: the role of formalization in exploration and exploitation contexts
Lambe, C. Jay; Morgan, Robert; Sheng, Shibin; Kutwaroo, … - In: Journal of business-to-business marketing 16 (2009) 3, pp. 242-275
Persistent link: https://www.econbiz.de/10003891853
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Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.; Morgan, Robert; Autry, Chad W. - In: Strategic management journal 30 (2009) 12, pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
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Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth
Hughes, Matthew; Morgan, Robert - In: Industrial marketing management : the international … 36 (2007) 5, pp. 651-661
Persistent link: https://www.econbiz.de/10003483605