Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Year of publication: |
2009
|
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Authors: | Vorhies, Douglas W. ; Morgan, Robert ; Autry, Chad W. |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 30.2009, 12, p. 1310-1334
|
Subject: | Marketing | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance |
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