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Advertising management : text and cases
Borden, Neil H.; Marshall, Martin V. - 1959 - Rev. ed.
Persistent link: https://www.econbiz.de/10001937543
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[Besprechung von:] Borden, Neil H.: The economic effects of advertising
Robinson, Joan - 1951
Persistent link: https://www.econbiz.de/10002706344
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Merchandise testing as a guide to consumer buying
Gragg, Mabel Taylor - 1938
Persistent link: https://www.econbiz.de/10002522461
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[Besprechung von:] Borden, Neil H.: The economic effects of advertising. Chicago 1942
Beach, E. F. - In: The Canadian journal of economics and political science … 10 (1944) 4, pp. 508-512
Persistent link: https://www.econbiz.de/10001876938
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Advertising : text and cases
Borden, Neil H. - 1953 - [3. print.]
Persistent link: https://www.econbiz.de/10004337083
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National Advertising in newspapers
Borden, Neil H.; Taylor, Malcolm Dean; Hovde, Howard T. - 1946
Persistent link: https://www.econbiz.de/10004337084
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The economic Effects of advertising
Borden, Neil H. - 1947 - [4. print.]
Persistent link: https://www.econbiz.de/10004337085
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Cases in international marketing
Gale, Christopher; Borden, Neil H.; Jeannet, Jean-Pierre - 1986
Persistent link: https://www.econbiz.de/10004173251
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Changing marketing and marketing change : 1970 spring conference ; abstracts of papers ; [March 30 - April 2, Muehlebach Hotel, Kansas City, Mo.]
Borden, Neil H. (contributor) - 1970
Persistent link: https://www.econbiz.de/10004649295
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Advertising management : text and cases
Borden, Neil H.; Marshall, Martin V. - 1965 - rev. ed., 4. print.
Persistent link: https://www.econbiz.de/10004920971