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Journal of applied marketing theory : JAMT
[Verlagsort nicht ermittelbar] : Georgia Southern Commons - Volume 1, issue 1 (2010)-
Persistent link: https://www.econbiz.de/10015077421
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333 Keywords Marktforschung : Grundwissen für Manager
2013
Persistent link: https://www.econbiz.de/10010236311
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A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Sarstedt, Marko; Mooi, Erik - 2014 - 2nd ed.
Persistent link: https://www.econbiz.de/10010393008
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Betriebliche Marktforschung : Mehrwert für Marketing, Steuerung und Strategie
Ottawa, Marco; Rietz, Christian - 2014
Persistent link: https://www.econbiz.de/10010348495
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Marketing research agency, creative agency and client relationships : a study of relationship tensions
Vejnovic, Ena; Purchase, Sharon; Tarabashkina, Liudmila - In: The journal of business & industrial marketing 39 (2024) 3, pp. 461-473
Persistent link: https://www.econbiz.de/10015078799
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The concept of discontinuity in project marketing research : emergence, dissipation and glimpses of the future
Ojansivu, Ilkka Tapani - In: The journal of business & industrial marketing 39 (2024) 3, pp. 491-506
Persistent link: https://www.econbiz.de/10015078801
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Relevance and its epistemic underpinnings in B2B marketing research : four axioms and nine relevance types
Ojansivu, Ilkka Tapani - In: The journal of business & industrial marketing 39 (2024) 3, pp. 507-520
Persistent link: https://www.econbiz.de/10015078803
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
Posselt, Thorsten (ed.); Kaas, Klaus Peter (honouree);  … - 2005
Persistent link: https://www.econbiz.de/10003233138
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Operationale Verfahren der Markt- und Sozialforschung : Datenerhebung und Datenanalyse
Büning, Herbert (contributor) - 1981
Persistent link: https://www.econbiz.de/10000071932