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Management von Mehrkanalsystemen : Phänomen, Herausforderungen und Lösungsansätze
Schögel, Marcus; Tomczak, Torsten - 1995
Persistent link: https://www.econbiz.de/10004260553
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Data and Creativity : Editorial
Schögel, Marcus; Herhausen, Dennis - In: Marketing review St. Gallen : Marketingfachzeitschrift … 40 (2023) 6, pp. 3
Persistent link: https://www.econbiz.de/10014419619
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Generative AI tools in customer service : beyond the hype of "prompt engineering"
Deecke, Thedda; Wulfmeyer, Sina; Schögel, Marcus - In: Marketing review St. Gallen : Marketingfachzeitschrift … 40 (2023) 6, pp. 22-31
Persistent link: https://www.econbiz.de/10014419622
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E-Commerce im Distributionsmanagement : Status Quo und Entwicklungstendenzen
Schögel, Marcus; Birkhofer, Ben; Tomczak, Torsten - 2000
Persistent link: https://www.econbiz.de/10004586453
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Nutzung von Distributionskanälen aus Kundensicht : eine explorative Analyse der Reisebranche
Schmidt, Inga D.; Schögel, Marcus; Tomczak, Torsten - 2003
Persistent link: https://www.econbiz.de/10004663762
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Roadm@p to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
Schögel, Marcus (contributor) - 2002
Persistent link: https://www.econbiz.de/10004695905
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Profiting from customer relationship management: The overlooked role of generative learning orientation
Herhausen, Dennis; Schögel, Marcus - In: Management decision : MD 51 (2013) 8, pp. 1678-1700
Persistent link: https://www.econbiz.de/10010182044
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Steering customers to the online channel: The influence of personal relationships, learning investments, and attitude toward the firm
Herhausen, Dennis; Schögel, Marcus; Schulten, Matthias - In: Journal of retailing and consumer services 19 (2012) 3, pp. 368-380
Persistent link: https://www.econbiz.de/10009967389
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Channel extension strategies : the crucial roles of internal capabilities and customer lock-in
Binder, Jochen; Herhausen, Dennis; Pernet, Nicolas; … - In: European retail research 26 (2012) 1, pp. 43-70
Persistent link: https://www.econbiz.de/10010006934
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Leveraging the buzz : from fan to lead generation in BMW's pre-communication
Mrkwicka, Kirsten; Resinger, Florian; Schögel, Marcus - In: Marketing Review St. Gallen : die neue … 29 (2012) 4, pp. 28-34
Persistent link: https://www.econbiz.de/10010016605