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Internationalisation and sport branding strategy: a French perception of the Big Four brands

Chanavat, Nicolas; Bodet, Guillaume - In: Qualitative Market Research: An International Journal 12 (2009) 4, pp. 460-481

Purpose – The purpose of this paper is to provide better understanding of potential foreign customers or satellite fans' perceptions of professional‐football brands, as this constitutes a necessary step toward setting up an internationalisation strategy to create a global...

Persistent link: https://www.econbiz.de/10014987232

Surfing the Korean wave

Hong, Soonkwan; Kim, Chang‐Ho - In: Qualitative Market Research: An International Journal 16 (2013) 1, pp. 53-75

/methodology/approach – From the extant literature on popular culture and globalization, a theoretical overview of Korean popular culture (KPC) is … globalization process of KPC dynamically hybridize and transform into new cultural tastes in respective cultures. Research … are other tangible products, it assists researchers in visualizing and theorizing about the globalization process of …

Persistent link: https://www.econbiz.de/10014987310

The reshaping of Chinese consumer values in the social media era

Duan, Jingyi; Dholakia, Nikhilesh - In: Qualitative Market Research: An International Journal 18 (2015) 4, pp. 409-426

Purpose – The purpose of this paper is to investigate how, in China, postings on social media site Weibo reflect as well as accelerate the reshaping of traditional values. As Chinese social media extend their reach outside China, the displays of visible desire, hedonism and materialism could...

Persistent link: https://www.econbiz.de/10014987682

Bridging practices as enablers of intercultural translation

Cruz, Angela Gracia B.; Buchanan-Oliver, Margo - In: Qualitative Market Research: An International Journal 18 (2015) 4, pp. 442-458

Purpose – This paper aims to understand the elements of bridging practices enacted by Asian immigrant consumers and exploring how these practices constitute reverse acculturation within immigrant-receiving Western cultures. Design/methodology/approach – A practice theoretical perspective was...

Persistent link: https://www.econbiz.de/10014987708

Prem Sikka and the media: using the media to hold accountants to account

Lawrence, S.; Low, M.; Sharma, U. - In: Qualitative Research in Accounting & Management 7 (2010) 3, pp. 249-269

Purpose – The purpose of this paper is to understand why a professor of accounting uses the media to expose the failure/shortcomings of the accounting profession. Using Prem Sikka's writings, the paper argues that accounting communications have become distorted thereby failing to live up to...

Persistent link: https://www.econbiz.de/10014987915

The regulation of cross-border audits of development NPOs: a legitimacy perspective

Ahrens, Thomas; Fabel, Frank; Khalifa, Rihab - In: Qualitative Research in Accounting & Management 13 (2016) 4, pp. 394-414

Purpose The audit of development funds that flow between development not-for-profit organisations (DNPOs) is virtually free from effective external regulation. When programme DNPOs subcontract development work to field DNPOs, they are under current international audit rules free to specify audit...

Persistent link: https://www.econbiz.de/10014988232

A brief review of the role of shareholder wealth maximisation and other factors contributing to the global financial crisis

Yahanpath, Noel; Joseph, Tintu - In: Qualitative Research in Financial Markets 3 (2011) 1, pp. 64-77

Purpose – In the aftermath of the global financial crisis (GFC) governments lost confidence in market fundamentalism and realised the inadequacies of regulatory measures. The purpose of this paper is to outline the proximate causes of the financial crisis of 2007‐2009 and to investigate the...

Persistent link: https://www.econbiz.de/10014988274

The financial crisis and the failure of modern social science

Bragues, George - In: Qualitative Research in Financial Markets 3 (2011) 3, pp. 177-192

Purpose – The aim of this paper is to explore the lessons offered by the financial crisis about the appropriate epistemological approaches to apply in the study of human affairs in general, and of the financial markets in particular. Design/methodology/approach – The paper applies a...

Persistent link: https://www.econbiz.de/10014988280

Globalization and corporate governance: issues for management researchers

Palpacuer, Florence - In: Society and Business Review 1 (2006) 1, pp. 45-61

globalization and corporate governance debate, with the belief that making such positions more explicit should foster confrontation …

Persistent link: https://www.econbiz.de/10015007118

Accountants and economic governance in a dependent country

Longuenesse, Elisabeth - In: Society and Business Review 1 (2006) 2, pp. 106-121

Purpose – The purpose of this study is to sort out what was at stake in the fierce debates that raged after 1995 among Lebanese accountants about the conditions of membership to their new association. Design/methodology/approach – It fits within the recent development of the sociology of...

Persistent link: https://www.econbiz.de/10015007121