Since the late 1960's there has been an increasingtendency to analyse marketing channels as social systemsrather than as economic systems. Despite this, therelationship between vertical integration and performancein marketing channels has continued to be analysedfrom an economic perspective. In...

The research described in this thesis is aimed atinitiating a factually-based knowledge of the sponsorshipof leisure pursuits as a promotional tool. Research todate has been scant leaving the subject largely in therealms of supposition.The finding of this research can be classified underthree...